Why Use Smart Send for Black Friday Shipping?
19 September 2025 | Editor's Pick | Most Popular | Tips and Guides
One of the most important events in the retail calendar, Black Friday is an exciting time for small businesses – and can also fill them with dread. Like Christmas, Black Friday is an extremely busy time of year for couriers, but you can get ahead of the rush by being organised and taking advantage of time-saving solutions such as Smart Send.
Reasons To Use Smart Send for Black Friday Delivery
There’s no denying it – the challenges of Black Friday can be stressful, and the pressure of shipping all those extra orders in a short period can put a strain on even the most well-prepared small business.
With Smart Send, your Black Friday shipping doesn’t have to be scary. Read on to discover 8 ways Smart Send can make Black Friday shipping a breeze.
8 Benefits of Using Smart Send for Black Friday
1. Automate Payments
Smart Send makes booking your Black Friday shipping quick and easy by automatically topping up your account, so your funds don’t run low. No more entering your card details each time you want to book a delivery!
2. Manage Everything in One Dashboard
Smart Send makes it easy to stay on top of admin by keeping everything you need together in one solution. Manage your labels, invoices, returns, and more in one easy-to-use dashboard.
3. Access Black Friday Shipping Deals & Discounted Rates
Shipping starts from just £1.99 exc VAT when you ship with Parcel2Go, but if you use Smart Send, you’ll be able to save up to 13% on your courier costs. Perfect when margins are tight!
Read our section below on the best Black Friday shipping deals to see how much more you could save.
4. Invoice Management
With Smart Send, you’ll be able to create custom invoices for your business records all in the same place as you book your shipping or arrange your returns.
5. 24/7 Customer Service
When the stress of Black Friday shopping is in full swing, it’s good to know that you’ll have someone on hand to help you with any problems. Our friendly customer support team is available 24/7 and is ready to help with all your delivery queries.
6. Multi-Channel Integration
Selling on different channels is no problem with Smart Send. You can link an unlimited number of sales channels, including marketplaces like eBay, Shopify, and TikTok , to your account. Once you’ve made a sale, simply upload your orders automatically or via a CSV to make booking your Black Friday shipping quick and easy.
7. Bulk Label Creation
With some small businesses generating over 30% of their annual sales from Black Friday and Cyber Monday, it’s good to save time on admin where you can.
One of Smart Send’s most powerful tools is its bulk label creation feature. Designed to help you streamline your process, the software allows you to generate and print multiple labels in minutes, and even add SKU codes to labels.
8. Rule Manager
Creating delivery rules can help your Black Friday shipping go even more smoothly. Rule Manager lets you create rules for specific scenarios so that Smart Send can help you book the exact shipping you want.
Best Black Friday Deals for Small Business Shipping
When you ship with Smart Send, you’ll already be saving up to 13% on our standard shipping rates, but our Black Friday shipping deals make sending a parcel with Parcel2Go even more affordable.
Exclusive Smart Send Black Friday Shipping Deals
Your customers will be looking for great deals this Black Friday, and so should you.
You’ll always get the UK’s cheapest parcel delivery with Parcel2Go, but with our exclusive Smart Send Black Friday shipping deals, you’ll be saving even more.
Send 5 parcels with Smart Send and save 20%. Sign up for free and get 20% off your first 5 parcels you send with Smart Send.
Save 10% on premium courier services. Book your Black Friday deliveries with Smart Send and you’ll save 10% off our top couriers, including DPD, UPS, FedEx, and Parcelforce.
Exploring International Shipping Rates
There’s no reason your international customers should miss out on the bargains this Black Friday. With prices starting from just £6.86 exc VAT, we guarantee the cheapest prices with top international couriers such as Royal Mail, UPS, DPD and more.
Because of the surge in the number of parcels travelling through the delivery network during Black Friday, international deliveries can sometimes take longer to arrive.
You can manage this by extending your expected delivery times stated on your website, booking and sending early where possible, and using our free delivery tracking to keep your customers updated.
Smart Tips for a Successful Black Friday Sale
Sidestep the chaos with our top tips on how to run a successful Black Friday sale.
Black Friday Shipping Hacks for Small Businesses
Offer free shipping. Customers are after a bargain on Black Friday, and offering free shipping can help them save more. Not only this, but free shipping can also reduce abandoned carts, increase average spend, and give you the competitive edge. Want to know more about it? Read our handy guide on why you should offer free shipping.
Consider next-day delivery. If you want to wow your customers, providing super-fast (and free) delivery can do the trick. Black Friday delivery delays are the norm, so getting your customer’s orders out quickly will put you head-and-shoulders above the competition. Next-day delivery starts from just £2.74 with Parcel2Go, and you can save with our Black Friday Smart Send deals.
Make the most of bulk shipping. Make your Black Friday shipping simple by booking one shipment of multiple parcels. Smart Send does the heavy lifting for you when it comes to bulk shipping, but you can also arrange multiple deliveries from our quick quote page in just a few clicks.
Encourage bundle deals. Bundle deals are a great incentive to encourage your customers to spend more. Packaging these items together can also save you money on postage. Our large parcel delivery starts from just £2.45 exc VAT and also has options for next-day delivery.
If you’d like to discover more ways Smart Send can help your business this Black Friday, book a demo with us today.